Shadrach Malaran
P.I.R.A.
Instagram, LinkedIn, & Facebook
PIRA (Philippine International Recruitment Agency) provides virtual assistants (VAs) to businesses from their database of 500,000 professionals in the Philippines. We developed a clear strategy to build our brand and grow our business. By focusing on Instagram, LinkedIn, and Facebook, we have successfully increased our client base.
CASE STUDY:
Before taking over their social media accounts, engagements and reach were pretty low. Although there were times when impressions peaked, this only happened when they were hiring. That's the only time impressions spiked.
After I took over, impressions increased to a whopping 5 to 7 times their normal range. Yes, it may not seem like a big increase since changing the target audience was a bit crucial, but the fact that I'm doing it organically and only posting pictures means I'm doing it the right way.